3 Myths That Harm Banks’ Service to Clients in APAC
In Asia Pacific (APAC) more than any other region, service quality will determine the depth and longevity of relationships between banks and clients in the near term. Sell-side firms in APAC are still building regional brands and expanding their product offerings. Their institutional customers are finding their comfort zone in terms of risk. Those two very dynamic elements create the potential for winning greater business from, and deepening ties with, the client.
There are fewer buy-side institutions than there were 18 months ago, following a period of consolidation in Hong Kong, Singapore, Japan and Australia. A securities house or bank must ensure its value proposition is strong, supporting clients cross-asset, throughout the region, with a consistent and solid service.
Service is about discretion. In one sense of the word, that refers to security of client information. In another sense, it is ensuring that the client sees only the results they expect from service, and not the processes that deliver it under the covers.
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